Client: GE Holiday Lighting (Santa's Best Craft)
Ever see Christmas Vacation, when Clark Griswold gets into an obsessive game of one-upsmanship over whose house can suck more energy from the power grid? Well he and others like him drive the folks at GE Holiday Lighting to come up with ever more imaginative products. And that, in turn, drove us to create a site experience that served the needs of their consumer audiences.
